The Research Behind Item Giving
Four studies on why item giving works: the data behind donor acquisition through wishlist-based in-kind giving, not just our word for it.
The Donor Participation Crisis
40% of Americans give physical items, not cash. What the data says about the donor participation crisis, and why new donors matter most.
ASPCA Wishlists Through the Lens of Mindful Giving
How ASPCA uses Mindful Giving wishlists to connect animal-focused donors to measurable, timely, real impact, not just good intentions.
How Mindful Giving Helps Nonprofits Solve Challenges with Donations
In-kind donations create real operational burden: unwanted items, manual tracking, no donor visibility. Here’s how Mindful Giving fixes each one.
A Success Story in Scaling In-Kind Giving Nationwide
How Sleep in Heavenly Peace scaled in-kind giving across 385+ chapters with Mindful Giving, raising $19,259 in the first two months.
How Technology Helped Grant More Wishes
How Make-A-Wish uses Mindful Giving’s Amazon-powered wishlists to turn hardship into hope faster, with less manual work behind every wish.
YWCA Columbus + Mindful Giving = A Success Story
How YWCA Columbus, serving Central Ohio for 140 years, used Mindful Giving to run a coat drive reaching 123 donors, 81 of them brand new.
Need New Donors or More Recurring Donors?
The data says donors aren’t disengaged, they want to give and see impact. Here’s how to convert that into new and recurring donors.
Empowering Military Families with Scalable In-Kind Donations
How Armed Services YMCA Camp Pendleton uses Mindful Giving to scale in-kind donations, raising roughly $30,000 a year for military families.
How Nonprofits Can Quickly Respond to Rising Food Insecurity
Rising grocery costs and funding cuts are straining food programs. Here’s how nonprofits can respond quickly with wishlist-based giving.