Mindful Giving

Mindful Giving Launches Version 2.0

Mindful Giving wishlist example

Mindful Giving Version 2.0 is live, a major leap forward in how nonprofits receive in-kind donations through Amazon, refined from real feedback.

The Donor Participation Crisis

Mindful Giving campaign dashboard showing donor item-giving activity

40% of Americans give physical items, not cash. What the data says about the donor participation crisis, and why new donors matter most.

The Research Behind Item Giving

Community members sorting donated items for a nonprofit item-giving campaign

Four studies on why item giving works: the data behind donor acquisition through wishlist-based in-kind giving, not just our word for it.