Blog topic
What actually brings in first-time donors, and how item giving compares to cash asks for acquisition and retention.
August 18, 2026
Four studies on why item giving works: the data behind donor acquisition through wishlist-based in-kind giving, not just our word for it.
August 12, 2026
40% of Americans give physical items, not cash. What the data says about the donor participation crisis, and why new donors matter most.
