Mindful Giving Launches Version 2.0
A New Era for In-Kind Donations
Introduction
We’re thrilled to announce the official launch of Mindful Giving Version 2.0! It’s a major leap forward in how nonprofits receive in-kind donations through Amazon. After months of refining our platform and listening to our community, we’re now live across North America and ready to scale impact like never before.
Mindful Giving was built to simplify the logistics and transparency of in-kind giving. Nonprofits can create curated Amazon wishlists, manage fulfillment and compliance, and engage donors all in one seamless experience.
“This launch marks a major milestone in our mission to modernize how charitable giving works in the real world,” said Tony Finneman, CEO & Founder of Mindful Giving. “We've proven that giving physical goods can be just as efficient, trackable, and impactful as monetary donations, and now we’re scaling that vision.”
From Beta to Full Rollout — Now Version 2.0
Over the last few months, during our Version 2.0 rollout, we’ve onboarded nearly 100 nonprofits and facilitated thousands of item-level donations, and even cash giving. These organizations are now using Mindful Giving to power everything from local school district classroom supply drives and state-wide Make-A-Wish toy drives to military family support campaigns.
Key enhancements in Version 2.0 include:
- Streamlined nonprofit onboarding
- Amazon-native wishlist automation
- Built-in donor tracking and tax receipt generation
- Secure, compliant payment facilitation via Stripe
- Cloud-native infrastructure aligned to SOC 2 best practices
Built for Nonprofits, Designed to Scale
Unlike generic e-commerce plugins or static wishlists, Mindful Giving offers a vertically integrated donation solution. We delegate infrastructure, logistics, and compliance to trusted providers like AWS and Stripe, while delivering a tailored experience for both donors and nonprofit teams.
Whether you're a grassroots organization or a global NGO, Mindful Giving brings efficiency, visibility, and ease to a traditionally messy process.
What's Next?
With Version 2.0 now live, we’re actively onboarding new nonprofits, integrating with mission-aligned partners, and expanding our impact footprint.
If you're a nonprofit ready to modernize your in-kind giving, get started today at mindfulgiving.org. It takes less than an hour to set up your first campaign!
If your organization wants to make in-kind giving easier, smarter, and more rewarding, explore how Mindful Giving can work for you.
Media Contact
Tony Finneman, CEO & Founder
Mindful Giving
tony@mindfulgiving.org
480-885-8656
mindfulgiving.org
